An Italian Tradition Rooted in History

Ferragosto is one of Italy’s most cherished summer holidays, a time when the country collectively slows down to embrace rest, family, and celebration. Held every year on the 15th of August, it dates back to Roman times—originally introduced by Emperor Augustus in 18 BC as Feriae Augusti, a day of rest after the hard labour of the harvest season. Over the centuries, Ferragosto evolved into a moment of joyful pause, later aligning with the Catholic feast of the Assumption of Mary.

Today, Ferragosto is a vibrant mid-August tradition marked by shared meals, countryside picnics, seaside gatherings, and evenings spent under the stars. Across Italy, towns come alive with music, fireworks, and festivities—celebrating not only the holiday but the very heart of summer itself.

The Atmosphere in Canelli

In Canelli and throughout Piedmont, Ferragosto blends regional charm with Italy’s warm hospitality. It’s a time when the town slows to a gentle rhythm, with long lunches, scenic walks through the hills, and peaceful afternoons unfolding into golden evenings. Locals gather with friends and family, often around the table, to share food, wine, and laughter. The air is filled with the sounds of celebration, the scent of fresh herbs and grilled meats, and the unmistakable spirit of Italian summertime.